RACING CLUB
Client
Racing Club V.I.P.
Sector
Luxury Sport & Entertainment
Project Scope
Brand Identity, Visual Direction
The Brief
Racing Club was founded to bring community, excitement and elevated access to the world of horse racing. With exclusive hospitality lounges at The O2, Wembley, select football clubs and racecourses, Racing Club V.I.P. needed a visual identity that matched the prestige and experience of its offer – without losing sight of its community-first approach.
Our Approach
We created a refined brand identity for Racing Club V.I.P., combining clean, modern design with touches of heritage and class. Elegant typography, a sharp logo, and a sleek visual system were crafted to reflect the high-end nature of their ownership model – with flexibility across race-day assets, digital channels, and hospitality settings.
What We Created
- Brand identity for Racing Club V.I.P.
- Typography system and logo
- Visual toolkit for digital and physical assets
The Outcome
A premium yet accessible brand that sets the tone for Racing Club’s future – poised to grow its racehorse ownership offering and redefine what it means to be part of the sport.
Prestige isn’t just a logo. It’s an experience – and that’s what we brough to life.
We’re a team of creatives who partner with visionary brands to shape identity, craft experiences, and drive impact – across industries.
Whether you’re launching something new or transforming something established, we’re here to help.
