INITIALLY LONDON
Client
Initially London
Sector
Luxury retail + lifestyle branding
Project Scope
Brand Identity, Marketing Materials
The Brief
Initially London had a strong business model, loyal client base and great word of mouth. What they needed next was a brand to match – something to elevate their offering, modernise their presence, and bring a sharper sense of identity to everything from packaging to digital.
Our Approach
We developed a refined brand identity that celebrates both tradition and trend. The goal? Create a visual system with enough flexibility to sit beautifully across a growing portfolio of products, while expressing the creativity and boldness behind every monogram.
What We Created
- A distinctive new logo and visual identity
- Print-ready and digital-ready brand assets
- A typography and colour palette for a confident, cohesive brand expression
The Outcome
With a fresh identity in place, Initially London was ready to scale its retail presence while keeping its charm intact – instantly recognisable, effortlessly personal.
A brand is remembered in the details – monograms, packaging, and everything in between.
We’re a team of creatives who partner with visionary brands to shape identity, craft experiences, and drive impact – across industries.
Whether you’re launching something new or transforming something established, we’re here to help.
