Call For Staff Recruitment – Care built on real human experience.

Client
Call For Staff Recruitment

Sector
Care Services

Project Scope
Brand Identity, Marketing Toolkit, Brand Guidelines, Website Design, Short Video Content

The Brief
As a new business entering the highly sensitive and competitive care recruitment sector, Call For Staff Recruitment needed a distinctive brand identity that instantly established trust, authority, and emotional connection. The challenge was to create a foundation that would not only give the brand visual credibility, but also reflect the deep personal integrity behind the business from day one.

Our Approach

To build a brand that resonates with care providers and families alike, we started with the human story behind the business.

Founder Leslie Smalling’s dedication to care isn’t just professional – it’s personal. From a childhood watching his mother care for others to supporting his wife, caring for people has been a lifelong calling for Leslie. We used this genuine passion as the anchor for the brand strategy, developing a positioning that focuses on empathy, dignity, and real human connection rather than transactional recruitment.

What We Created

• Calming, Trust-Led Brand Identity
  Designed a brand identity built around warmth and reassurance, giving Call For Staff an approachable yet deeply professional market presence.

• Flexible Visual & Marketing System
  Created a design system capable of scaling across printed literature, digital brochures, and digital touchpoints seamlessly.

• Digital Content & Brochure Suites
  Developed templates for quarterly digital publications and curated sector insights, allowing the team to publish ongoing, high-value content with ease.

• LinkedIn Strategy & Short-Form Video
  Crafted a targeted social strategy paired with premium weekly visual assets and short-form video content to highlight the personal stories and expertise behind the agency.

• Tone of Voice & Brand Guidelines
  Defined a clear, empathetic tone of voice and comprehensive brand guidelines to protect brand consistency across every touchpoint.

The Outcome

Call For Staff launched into the care sector with a cohesive visual presence, clear messaging, and a strong brand narrative. By placing genuine human experience at the core of the strategy, the agency stands out to care homes, health organisations, and candidates as a trusted, purpose-driven partner.

Care built on real human experience. Visit Website >

Let’s create something meaningful, together.