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  • Paul Harrison
  • Posted by Paul Harrison
July 3, 2026
4 min read

The Future Belongs to the Authentic

To cut through this digital noise, we have to understand a fundamental shift in buyer psychology. We call it The Human Premium.
  • Paul Harrison
  • Posted by Paul Harrison
July 3, 2026
7 min read

The 3-Step Humanisation Audit for Your Brand

  • Paul Harrison
  • Posted by Paul Harrison
July 1, 2026
5 min read

From 'Problem-Solution-Result' to Editorial Storytelling

To cut through this digital noise, we have to understand a fundamental shift in buyer psychology. We call it The Human Premium.
  • Shelley Malhotra
  • Posted by Shelley Malhotra
June 24, 2026
5 min read

People Buy People: Activating Your In-House Experts

  • Paul Harrison
  • Posted by Paul Harrison
June 19, 2026
4 min read

Introducing ‘The Human Premium’ - The Value of the Uncomputable

To cut through this digital noise, we have to understand a fundamental shift in buyer psychology. We call it The Human Premium.
  • Paul Harrison
  • Posted by Paul Harrison
June 12, 2026
4 min read

The Commodity Trap: When Everyone Sounds the Same, No One is Heard

To cut through this digital noise, we have to understand a fundamental shift in buyer psychology. We call it The Human Premium.
  • Paul Harrison
  • Posted by Paul Harrison
April 30, 2026
3 min read

The Shape Q1 Update

  • Paul Harrison
  • Posted by Paul Harrison
March 9, 2026
5 min read

Why Your Business Needs a Fictional Best Friend

  • Paul Harrison
  • Posted by Paul Harrison
March 5, 2026
3 min read

Stop waiting for a thunderstorm.

To cut through this digital noise, we have to understand a fundamental shift in buyer psychology. We call it The Human Premium.
  • Paul Harrison
  • Posted by Paul Harrison
February 4, 2026
4 min read

The Evolution of The Visual Identity

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