In Sue’s Name
Client
In Sue’s Name
Sector
Charity – Brain Tumour Research
Project Scope
Brand Overview, Website design, foundations to Raise £1 Million
The Brief
In 2021, The Shape partnered with In Sue’s Name as part of our CSR initiative, supporting the charity with a brand overview and a new website design. Since then, the partnership has grown, with The Shape managing website content, social media posts, and playing a key role in the charity’s marketing strategy and events.
Our Approach
We crafted a strong, consistent brand foundation while preserving the charity’s core identity. This gave In Sue’s Name the platform to grow, building connections within the community and beyond.
What We Created
- Modernised brand identity and logo refinement
- User-friendly website design and improved user journey
- Custom marketing templates
- LinkedIn content strategy and weekly visuals
- Tone of voice guidelines for cohesive communication
The Outcome
The charity has now raised over £600,000 and is well on it’s way to reaching the £1 million target. The refreshed brand presence continues to inspire community support and action.
A community-driven cause deserves a brand that inspires hope.
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